People of Landscape - Freddie Fforde, Founder of Patch

Freddie, age 32, is the Founder of Patch which aims to empower millions of people to work near to what matters to them, by building a national network of community-led, Work Near Home co-working clubs. Freddie works all over the UK but is based in London.

How long have you been a Founder?

18 months.

What's your backstory? How did you come to be the Founder of Patch?

I’m passionate about people, about how we gather and how we access opportunities. I’m also a technology optimist but tech is too often seen as a wedge that drives communities apart, particularly on the high street. Patch is a way of rebuilding our high streets by placing the worlds of work, opportunity and community front and centre.

What has been the highlight of your Founder career so far?

When the first customers walked through the door and explained what they needed, and that we were providing it to them. Unlike a software business, we operate physical spaces, so MVPs are a little bigger and take longer, but the reward of sitting with people face to face and hearing how we help them live more balanced lives by working from Patch is high.

What has been your lowlight as Patch's Founder?

Not too many yet but they will come. The general daily frustration I have with the property industry ends up becoming a motivation and competitive advantage for us to be better and faster than incumbents. The concentration of wealth and power in the hands of so few is astonishing.

How did you come across Landscape?

The amazing Daisy Onubogu of course.

What is the biggest challenge/thing you need help on right now?

Deciding on and attracting the right kind of capital for our high growth, non software business.

What's the biggest mistake you’ve made so far and what did you learn from it?

The ongoing challenge of enabling and supporting incredible people who work at Patch to achieve their very best with us.

What piece of advice would you give to other people in similar positions as to you?

Don’t deal with contingencies or what ifs… just act on the information you have, and trust your instinct, no matter how fragmentary the evidence.

What is the most frustrating thing you find about the startup fundraising ecosystem?

The total mismatch of capital and what I consider to be long term sustainable value (over near term wins).

What you would like to see change in the startup fundraising ecosystem within the next 5 years?

Longer term incentives for capital and teams, particularly when thinking about the second and third order effects of where investment goes. Where we invest (our time, money, networks) becomes what we are in the future. Investing in under represented groups and long term environmentally sustainable practices can only mean better outcomes for everyone (not just those groups or interests).

Freddie is the Founder of Patch. His LinkedIn profile can be found here & his Twitter here.

His email address is also and he is happy to be contacted.

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