People of Landscape - Bri Cho, Growth & Product at Landscape

Bri leads all things Growth & Product here at Landscape having joined the team full time at the beginning of 2022. She spends most of her time in London, but can also sometime be found Stockholm, Antibes, and New York.

How long have you been in the tech sector?

7 years and counting in tech.

What's your backstory. How did you come to be where you're at today?

Like many in tech, I kind of stumbled into this world. After failing to go down the law school route (basically flunked out of the first pre-law course I took in university, so HLS was out of question), I decided to explore other career possibilities. By sheer chance I came across a fashion tech startup and joined their founding team to build out (or at least tried to build) their digital marketing strategy.

I loved the experience, and knew tech and startups was what I wanted to do. Upon graduation, I went into venture, thinking it was the best way to get generalist exposure, but after some time as an investor, I really felt the itch to roll up my sleeves and start building. Since then I’ve been working in growth and product, with a stint in between trying to build my own startup.

What has been the highlight of your career so far?

When I wrote my first angel check as an operator. It felt empowering that I was deploying my own capital and able to provide much more value add compared to when I was a junior VC.

What has been the lowlight?

When I had to shutter my startup after running out of cash and not finding product market fit.

How did you come across Landscape?

Landscape (aka Joe) and I have followed each other on Twitter almost since its inception. One day in late 2020, Joe sent me a DM, we hopped on a call, and the rest is history.

What's the biggest mistake you’ve made so far and what did you learn from it?

When I was asked to help with organising a portfolio founders dinner last minute and didn’t put in 100% to ensure it was a success. Luckily with some extra help, it turned out to be a pleasant dinner, but I learned the importance of taking ownership.

What piece of advice would you give to other people in similar position as to you?

Keep pushing, but also, first principles thinking rarely goes wrong!

What is the most frustrating thing you find about the startup fundraising ecosystem?

The persisting imbalance in power dynamics, and the growing variance in fundraising experience depending on one’s background.

What you would like to see change in the startup fundraising ecosystem within the next 5 years?

Landscape being a household name in startup fundraising.

Bri leads Growth & Product at Landscape. Her LinkedIn profile can be found here & her Twitter here. Her email address is and she is happy to be contacted.

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