Alex is the Founder of Pluto, a mobile app that provides a home for all your travel plans and is building a community of travel lovers. He is based in London.

Mayur is the Co-founder and CEO of Contxt, a privacy solution for enterprises & organisations to preserve personal data in-line. He is based in London.

TLDR Structure - Incubators offer startups an open-ended, flexible environment in which to build the foundations of a startup and subsequently grow.Investment - Incubators do not typically provide seed investment but provide a number of other financial benefits/cost savings e.g. free/discounted work spaces & professional services,

Napala is the Co-founder and COO of Habitual, which harnesses innovations in digital therapeutics combined with rigorously validated nutritional strategies to deliver scalable, personalised, and effective treatment for type 2 diabetes and prediabetes. She is based in London.

TLDRTalent - For many startups, equity forms a common part of the compensation package they offer employees, particularly early hires. It can be an effective way of attracting and hiring talent when a startup is at an early stage and is financially restrained from being able to offer high salaries.

TLDRDeciding how, and when, to split equity with your co-founder(s) is a fundamental part of the early stages of setting up a company. Many factors should be taken into consideration when deciding on the equity split amongst the founding team.Structuring your founding team and laying the foundations of

TLDRIt depends - A ‘good’ investor depends on lots of factors and a good investor for one company might not be a good investor for another.Stage - Does the investor’s average ticket size reflect how much you are trying to raise?Reputation - Is the investor known for

Tom is the Co-founder of Kalium Health which aims to provide real-world electrolyte data to transform the management of cardiorenal diseases. He is based in Cambridge.

TLDRQuality not quantity - Just because there are thousands of investors out there, does not mean you should reach out to every one of them. You should only need to contact 20-30 investors, maybe a maximum of 50. Build an investor profile - Create the profile of your ideal investor.